You think you own your DVD, not in the future

One thing that has bugged Hollywood is if you could keep a DVD in very good shape (i.e. you don't have kids) it has a very long shelf life. The solution: DVD's that are self-erasing. Howard Rosenman's new independent film "Noel" will be available on disposable DVD's sold on Amazon.com. The $4.99 disks will be coated with chemical that makes it unusable 48 hours after the packed is opened. Walt Disney is also using the technology known as FlexPlay as an alternative to rental DVD's. Remember Disney was opposed to DVD's early on because of fears that DVD's would erode the value of its film catalog.